Thursday, October 22, 2009

The New Luxury Customer

If you haven't already discovered her, please make a point to visit luxury marketing consultant Pam Danziger's website, http://www.Unity Marketing Online.com.

Danziger's luxury research firm just completed "A Study of the 'New Normal' Luxury Consumer Market AFTER the Recession."

Danziger was one of the few marketing experts who accurately predicted the impact of the recession on affluent consumers, the supposedly "recession proof" demographic, as far back as 2007.

I plan to attend her upcoming webinar on the New Luxury Customer on November 12.

In particular, I'm interested in the five "psychographic" profiles she has discovered in her research, and how spas might market to them:

"X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in luxury living. In the report you will learn how the share of X-Fluents is on the rise in the current market, as other personality types drop out of the overall luxury market.

Butterflies, the most highly evolved luxury consumers who have emerged from their luxury cocoons with a passion to reconnect with the outside world. Powered by a search for meaning and new experiences, the Butterflies have the least materialistic orientation among the segments.

Luxury Cocooners who are focused on hearth and home. They spend most of their luxury budgets on home-related purchases

Aspirers, those luxury consumers who have not yet achieved the level of luxury to which they aspire. They are highly attuned to brands and believe luxury is best expressed in what they buy and what they own.

Temperate Pragmatists, a newly emerged luxury consumer who is not all that involved in the luxury lifestyle. As their name implies, they are careful spenders and not given to luxury indulgence."

Danziger's studies are designed for luxury marketers and priced accordingly; however, even small businesses can learn a great deal from her free "executive summaries" and from hearing her speak.

40 comments:

iso775533eac said...

困難的不在於新概念,而在於逃避舊有的概念。.........................

天氣的 said...

感覺很用心經營呢!鼓勵鼓勵........................................

book said...

連接生與死這兩塊陸地的橋樑是愛…… ..................................................

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劉承合 said...

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志冠少菁伶義 said...

你不能左右天氣,但你可以改變心情......................................................

EarleP_Gre2285 said...

^^ 謝謝你的分享,祝你生活永遠多彩多姿!........................................

逸汝 said...

以簡單的行為愉悅他人的心靈,勝過千人低頭禱告........................................

domenicl_drapeau060799 said...

很耐斯的部落格,留言支持你繼續加油..................................................

文君 said...

nice job! waiting for your new artical.........................................

韋于倫成 said...

能猜得出女人真實年齡的男人也許耳聰目明,但肯定毫無大腦。哈哈! ..................................................

佩怡 said...

從未遭遇失敗的人,對自己或是別人,都是一知半解的。........................................

韋于倫成 said...

才華在逆境中展現,在順境中被掩藏。 ....................................................

志維 said...

目標是什麼不重要,目標能產生什麼樣的效果才重要......................................................................

曉薇 said...

Where did you purchase this product?..................................................

皇銘 said...

知識可以傳授,智慧卻不行。每個人必須成為他自己。......................................................................

江婷 said...

很棒的分享~~~來留個言囉~~~~.................................................................                           

家谷家谷 said...

向著星球長驅直進的人,反比踟躕在峽路上的人,更容易達到目的。............................................................

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向著星球長驅直進的人,反比踟躕在峽路上的人,更容易達到目的。............................................................

王名仁 said...

It takes all kinds to make a world.............................................................

云依恩HFH謝鄭JTR安 said...

人生最可憐的是半途而廢,最可悲的是喪失信心,最遺憾的是浪費時間,最可怕的是沒有恆心。..................................................

柏強 said...

留言是種美德-感謝分享..................................................................

趙筱婷terrifields汪華昕 said...

Quality is better than quantity.............................................................

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Better say nothing than nothing to the purpose...................................................................

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人要學習健忘,把所有不如意忘掉,才會快樂。..................................................

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莊雅和莊雅和莊雅和 said...

雖天地之大,萬物之多,而惟吾蜩翼之知。..................................................

吳淑芬吳淑芬 said...

一個人的價值,應該看他貢獻了什麼,而不是他取得了什麼....................................................

恩梁如恩梁如 said...

要在憂患恥辱的環境裡,創造我們自力更生的新生活。..................................................

李亦陳宏堯茵 said...

缺少智慧,就是缺少一切..................................................

家唐銘 said...

他能,假使他想他能;他不能,假使他想他不能。.......................................................

凱v胡倫 said...

一棵樹除非在春天開了花,否則難望在秋天結果。..................................................

敬周喜 said...

No pains, no gains..................................................................

偉曹琬 said...

你的努力我們都看見了--支持你..................................................................

孫邦柔 said...

多謝美味的心靈雞湯................................................................

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超棒的,給予最大支持。(* ̄△ ̄*)............................................................

佳張張張張燕張張張張張 said...

No pains, no gains.......................................................................

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said...

Never put off till tomorrow what may be done today.......................................................................

SadeRa盈君iford0412 said...

真正的朋友不會把友誼掛在嘴巴上......................................................................